Why are we so addicted to sugar?

chocolate cupcakes on tray

Photo by Josh Sorenson on Pexels.com

We are fundamentally wired for survival.

Designed primarily to hunt and gather in times of scarcity, we are built to seek out sugar. With no guarantee of the size, timing or even certainty of the next meal, we became finely tuned to search for sugar and instinctively wired to gain pleasure from consuming it. The body, as a result, has become highly efficient at utilising sugar and storing the excess to fuel a future famine.

Aligned with this evolutionary drive to eat, we have been gifted with a ‘Hunger Management System’ policed by our old friends’ the hunger hormone Ghrelin which signals hunger and counterbalanced by the anti-hunger hormone Leptin which signals satiety by disrupting our natural desire to eat.

Fast forward to the present time.

Sugar and calories now plentiful and equipped with a finely tuned Hunger Management System: Why is portion control, calorie intake and our ability to say no to that second or third piece of cake so difficult?

Food availability has changed. How we choose our food sources and the ease with which we are able to sustain our energy needs has been hugely transformed. Our physiology has yet to catch up with this transition that we see from food scarcity to food abundance.

Whilst we wait for that 4.0 systems upgrade by Mother Nature or further research to give us answers and possibly an external solution; we need to find a strategy to deal with this desire to consume more than we need.

STRATEGIES TO HELP CURB CRAVINGS AND PROMOTE FEELINGS OF BEING SATISFIED.

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